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Encyclopedia > Adriatica

The History of Adria & Adriatica as watch trade marks for Swiss Watches is closely associated with the Belle Epoque period through the Montilier Watch Co, established in 1852 in Montilier, close to Morat / Murten, at the foot of the Watch Valley, Switzerland. The Belle poque, or beautiful era, was a period in Frances history that began during the late 19th century and lasted until World War I. Occurring at the midpoint of the Third Republic, the Belle poque was considered a golden time of beauty, innovation, and peace between France and... Berntor in Murten Murten (in German) Morat (in French) is a town in the canton of Fribourg, Switzerland, on the southern shores of Lake Murten. ... Berntor in Murten Murten (-German; French: Morat) is a town in the canton of Fribourg, Switzerland, on the southern shores of Lake Morat. ...


During and after World War 2, the brands remained dormant, until 1949. As from 1962, two associated watch companies, established in Biel/Bienne & Basel, took over the manufacturing & marketing of Adria & Adriatica watches in partnership, designing mainly classical round pink gold-plated ladies’ & some gent’s models, with the adjunction of a special model called "Adriatica World Champion". Biel/Bienne is a city in the canton of Berne in Switzerland. ... Basel (British English traditionally: Basle and more recently Basel , German: , French: , Italian: ) is Switzerlands third most populous city (166,563 inhabitants (2004); 690,000 inhabitants in the metropolitan area stretching across the immediate cantonal and national boundaries made Basel Switzerlands second-largest urban area as of 2003). ...


Both brands, especially Adriatica, flourished in the Scandinavian countries, especially in Finland. Adriatica watches started being increasingly imported discreetly into Poland by seafaring people and distributed there and in many of the other, then “communist” countries, building the base of today’s distribution of the brand in the Eastern part of Europe.


Hence, in 1989, foreseeing the opening of trade, today's owning family decided to take over the brands and develop them as manufacturers and distributors.


Since the beginning exclusively Swiss Made, Adriatica watches have been since 1998 manufactured in their own watch company, PR & A Watch Sagl, in Dongio, in the watch making area of Ticino, the Italian speaking part of Switzerland. Swiss Made label on a TAG Heuer chronograph Swiss Made is a label used to indicate that a product was made in Switzerland. ... This article is about the Swiss canton Ticino. ...


The name originates from the Etruscan city of Atria (or Adria that also gave its name at a much earlier period to the Adriatic Sea. It has not yet been clearly established as from when the company started dedicating the names of their watches to that enchanted area, but it is generally admitted that it was at some time earlier than 1931. Extent of Etruscan civilization and the twelve Etruscan League cities. ... Atria may refer to: Atria is an alternative spelling for the Etruscan city that is now Adria in the Veneto region of Northern Italy. ... Adria is a town in the province of Rovigo in the Veneto region of Northern Italy, situated between the mouths of the rivers Adige and Po. ... A satellite image of the Adriatic Sea. ...


Adriatica is a full fledged member of the Federation of the Swiss Watch Industry FH. The Federation of the Swiss Watch Industry FH is the Swiss watch industrys leading trade association. ...


External Link to Official Website

  • Adriatica Swiss Watches

 
 

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