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Encyclopedia > Adidas
Adidas
Type Limited
Founded 1924 (Registered in 1949)[1]
Headquarters Flag of Germany Herzogenaurach, Germany
Key people Adolf Dassler (Founder)
Herbert Hainer (CEO)
Erich Stamminger (CEO, Adidas Brand)
Henri Filho (Chairman of the supervisory board)
Antonio Zea Director of Adidas USA
Industry Sportswear and Sports Goods
Products Footwear
Accessories
Sportswear
Revenue €10.299 billion ($15.6 billion) (2007)
Net income €551 million (2007)
Employees 27,000 (2006)
Website www.adidas.com

Adidas Ltd. AG (ISIN: DE0005003404) (pronounced [ah-DEE-dass] or [ah-dee-DAS]) is a major German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylormade golf company, and Rockport. Besides sneakers, the company also produces other products such as bags, shirts and other sports and clothing related goods. The company is the second largest sportswear manufacturer in the world[2]. For the sports apparel manufacturer, see Adidas. ... Image File history File links Adidas_Logo. ... It has been suggested that this article or section be merged into Limited liability company. ... Image File history File links Flag_of_Germany. ... , Herzogenaurach is a town in the district of Erlangen-Höchstadt, in Bavaria, Germany. ... Adolf Adi Dassler (November 3, 1900 in Herzogenaurach (Germany) - September 6, 1978 in Herzogenaurach), mainly known as Adi Dassler, is the founder of the German sportswear company adidas. ... The Junior FIFA World Cup to be held in Portugal on August 5 . ... Chief Executive redirects here. ... A Supervisory board is a group of individuals chosen by the stockholders of a company to promote their interests through the governance of the company and to supervise and control the executive directors and CEO. Germany In Germany the Aufsichtsrat or Supervisory Board is composed of 11 non-executive directors... Sportswear is clothing, including footwear, worn for sport or exercise. ... Sports equipment includes any object used for sport or exercise. ... High-heeled shoe Footwear consists of garments worn on the feet. ... Fashion accessories are items apart from the garment itself, which complement the whole outfit. ... Sportswear is clothing, including footwear, worn for sport or exercise. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... This article is about work. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... A limited company by shares (limited or Ltd. ... Aktiengesellschaft (IPA: ; abbreviated AG) is a German term that refers to a corporation that is limited by shares, i. ... An International Securities Identifying Number (ISIN) uniquely identifies a security. ... Rbk redirects here. ... Taylormade-Adidas of Carlsbad, CA is an American golf company which has been at the top of golf product innovation since its start in 1979. ... This article is about the game. ... The Rockport Company is a Massachusetts-based manufacturer of shoes. ...


The company's clothing and shoe designs typically feature three parallel stripes, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2006 was listed at 10.084 billion, or about US $13.625 billion and the 2007 figure was listed at €10.299 billion, or about $15.6 billion. For other uses, see Logo (disambiguation). ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... The euro (€; ISO 4217 code EUR) is the currency of twelve of the twenty-five nations that form the European Union (and four outside it, as well as Montenegro and Kosovo), which form the Economic and Monetary Union (EMU). ... USD redirects here. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ...

Financial data in millions of euro
Year 2002 2003 2004 2005 2006
Sales 6 523 6 266 6 478 6 636 10 084
EBITDA 532 627 725 818 1 098
Net Results 208 260 314 382 483
Net Debt 1 498 946 594 551 2 231
Source :'OpesC'

Contents

Sales are the activities involved in providing products or services in return for money or other compensation. ... In accounting and finance, EBITDA «ee-bit-dah» or «ee-bit-dee-eh» stands for Earnings before Interest, Taxes, Depreciation, and Amortization (sometimes named OIBDA for operating income before depreciation and amortization). ...

History

Beginnings

Adolf ("Adi") Dassler started to produce his own sports shoes in his mother's wash kitchen after his return from World War I. In 1924, his brother Rudolf Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and did well - selling 200,000 pairs of shoes each year before World War II. Adolf Adi Dassler (November 3, 1900 in Herzogenaurach (Germany) - September 6, 1978 in Herzogenaurach), mainly known as Adi Dassler, is the founder of the German sportswear company adidas. ...


However the brothers did not get on well, and in 1948 they split up [3], with Rudi forming Puma, and Adi forming Adidas. For other uses, see Puma (disambiguation). ...


The company formally registered as adidas AG (with lower case lettering) on August 18, 1949. The phrase All Day I Dream About Sports is used as a retronym for Adidas.[4] Minuscule, or lower case, is the smaller form (case) of letters (in the Roman alphabet: a, b, c, ...). Originally alphabets were written entirely in majuscule (capital) letters which were spaced between well-defined upper and lower bounds. ... is the 230th day of the year (231st in leap years) in the Gregorian calendar. ... Year 1949 (MCMXLIX) was a common year starting on Saturday (link will display the full calendar) of the Gregorian calendar. ... A retronym is a type of neologism coined for an old object or concept whose original name has come to be used for something else, is no longer unique, or is otherwise inappropriate or misleading. ...


The Tapie affair

After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for 1.6 billion French francs (now €243.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune. Horst Dassler (1936 in Herzogenaurach (Germany) - April 9, 1987) is the son of Adi Dassler, who founded adidas. ... Bernard Tapie (born January 26, 1943 in Paris) is a French businessman, politician and occasional actor, singer, and TV host. ... One thousand million (1,000,000,000) is the natural number following 999,999,999 and preceding 1,000,000,001. ... Bankruptcy is a legally declared inability or impairment of ability of an individual or organization to pay their creditors. ...


Tapie decided to move production offshore to Asia. He also hired Madonna for promotion. He sent Walter Head, from Christchurch, New Zealand, a shoe sales representative, to Germany and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there. Offshore may refer to oil and natural gas production at sea; see oil platform. ... For other uses, see Asia (disambiguation). ... This article is about the American entertainer. ... For other uses, see Christchurch (disambiguation). ...

A pair of Adidas "Samba" football trainers.

In 1992, Tapie was unable to pay the interest from his loan. He mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. Apparently, the state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, reportedly because Tapie was a minister of Urban Affairs (ministre de la Ville) in the French government at the time. Wikipedia does not have an article with this exact name. ... Wikipedia does not have an article with this exact name. ... Crédit Lyonnais is a French bank. ... For other uses, see Bank (disambiguation). ... For other uses, see Stock (disambiguation). ... Public ownership (also called government ownership or state ownership) is government ownership of any asset, industry, or corporation at any level, national, regional or local (municipal). ... FINANCIAL is the weekly English-language newspaper with offices in Tbilisi, Georgia and Kiev, Ukraine. ... A minister or a secretary is a politician who heads a government ministry or department (e. ...


In February 1993, Crédit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). Tapie later sued the bank, because he felt "spoiled" by the indirect sale. Robert Louis-Dreyfus is a French billionaire. ...


Robert Louis-Dreyfus became the new CEO of the company. He is also the president of the Olympique de Marseille football team, a team Tapie owned until 1993. Robert Louis-Dreyfus is a French billionaire. ... Olympique de Marseille (also known as lOM or Marseille) is a football team that plays in Ligue 1, the top level of the French Football League, based in Marseille. ... Soccer redirects here. ...


Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the soccer club. During 1997, he served 6 months of an 18 month prison sentence in La Santé prison in Paris. Notice of closure stuck on the door of a computer store the day after its parent company, Granville Technology Group Ltd, declared bankruptcy (strictly, put into administration—see text) in the United Kingdom. ... Match fixing or game fixing in organized sports occurs when a match is played to a completely or partially pre-determined result. ... La Santé Prison (French: Maison darrêt de la Santé) is a jail located in Paris, France. ... This article is about the capital of France. ...


In 2005, French courts awarded Tapie a €135 million compensation (about 886 million francs).


Post-Tapie era

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also acquired the Taylormade Golf company and Maxfli which allowed them to compete with Nike Golf. The Salomon Group (also just known as Salomon) is a sportswear manufacturing company that originated in Annecy, France. ... Maxfli is a manufacturer of golf balls. ...


In 1998, Adidas sued the NCAA over their rules limiting the size and number of commercial logos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark. [5] The National Collegiate Athletic Association (NCAA, often said NC-Double-A) is a voluntary association of about 1200 institutions, conferences, organizations and individuals that organizes the athletics programs of many colleges and universities in the United States. ...


In 2003, Adidas filed a lawsuit in British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World's use was infringing because the public could establish a link between that use and Adidas's mark. [6]


In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called "Adidas by Stella McCartney" [1], and it has been critically acclaimed. [2] For other uses, see England (disambiguation). ... Brief introduction on the history of fashion design and designers Fashion design is the art dedicated to the creation of wearing apparel and lifestyle. ... Stella Nina McCartney (born 13 September 1971) is an English fashion designer. ...


Also in 2005, on May 3, Adidas told the public that they sold their partner company Salomon Group for €485m to Amer Sports of Finland. is the 123rd day of the year (124th in leap years) in the Gregorian calendar. ... Amer Sports Oyj (formerly Amer-Yhtymä Oyj) is a Finnish sporting goods manufacturer, originally established in 1950. ...


In August 2005, Adidas declared its intention to buy British rival Reebok for $3.8 billion (US). This takeover was completed in January 2006[7][8] and meant that the company will have business sales closer to those of Nike in North America. The acquisition of Reebok will also allow Adidas to compete with Nike worldwide as the number two athletic shoemaker in the world. [3] Rbk redirects here. ... USD redirects here. ... Nike, Inc. ...


In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize a microprocessor. Dubbed by the company "The World's First Intelligent Shoe" it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user replaceable battery that lasts for approximately 100 hours of running. It currently retails for $250 (USD). On November 25, 2005, Adidas released a new version of the Adidas 1. There is an increased range of cushioning, meaning the shoe can become even softer or firmer and a new motor with 153 percent more torque. The adidas_1 is a sneaker (more accurately, running shoe) made by adidas, introduced in early 2005. ... A microprocessor incorporates most or all of the functions of a central processing unit (CPU) on a single integrated circuit (IC). ... is the 329th day of the year (330th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... The adidas_1 is a sneaker (more accurately, running shoe) made by adidas, introduced in early 2005. ...


On April 11, 2006, Adidas announced an 11-year deal to become the official NBA apparel provider. They will make NBA, NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takes the place of the previous 10-year Reebok deal that was put in place in 2001. When Reebok was acquired by Adidas, the NBA was allowed to find a new apparel provider, which is Adidas. is the 101st day of the year (102nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... NBA redirects here. ...


Products

Running

Adidas currently manufactures two running shoes, the adiStar Control 5, and the Supernova Cushion 7. In addition, their performance apparel is widely used by runners.


Football (Soccer)

One of the main focuses of Adidas is football kit and associated equipment. Their football boots, team kits, and warm up suits are widely used by top professional club teams, such as Liverpool F.C., Newcastle United F.C., Chelsea F.C., Galatasaray, Real Madrid and Bayern Munich. Adidas remain a major player in the supply of team kits for international football teams. Current examples include France, Germany, Romania, Argentina, Spain, Mexico, South Korea, Japan, and Nigeria. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina one of the many nations it supplied at the time. Adidas became renowned for advancing the "Predator" boot design developed by ex-Liverpool and Australian international player Craig Johnston. This groundbreaking design featured a ribbed surface structure for the upper leather of the shoe, used to accent the movement of the ball when struck. Highly skilled players claimed they were able to curve the flight of the ball more easily when wearing this new contoured design. As the development and popularity of Football continued Adidas played a leading role in shaping the style of the play itself. In it's pursuit of more exciting games, featuring spectacular shots and goals FIFA, the sports governing body, commissed specially designed footballs for use in it's own World Cup tournaments to favour more attacking play. The balls supplied for the 2006 tournament in Germany were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goal strikes that were intended to increase the number of goals scores and increase spectator enjoyment. Goalkeepers were believed to be less comfortable with the design claiming it would move significantly and unpredictably in flight. For the Australian club, see Newcastle United Jets. ... Chelsea Football Club (also known as The Blues or previously The Pensioners) are an English professional football club based in west London. ... Galatasaray Spor Kulübü (in English: Galatasaray Sports Club) or Galatasaray SK is a Turkish sports club based in İstanbul which is most famous for its football section. ... Real Madrid Club de Fútbol is a Spanish sports club most widely known for its professional football team based in Madrid. ... FC Bayern Munich (German: FC Bayern München) is a German football club based in Munich, the capital of the state of Bavaria. ...


Top players past and present have been known for using Adidas footwear down the years, among the most famous are:- David Beckham (England) Franz Beckenbaur (Germany) Zico - (Brazil) Steven Gerrard (England) Michel Platini (France) Ruud Gullit (Holland) Alexi Lallas (U.S.A.)


Lacrosse

In 2007, Adidas announced the future production of lacrosse equipment, and will sponsor the Adidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmen lacrosse players in the United States [4] For other uses, see Lacrosse (disambiguation). ...


Mi Adidas

Mi Adidas is a mass customization program offering the option to customize a shoe model with the choice of different types of outsoles, cushioning, and other parameters. LOLZ Mass customization is a business technique which allows any customer to buy a product or service that has been pre-designed(customized) to fit a customers exact needs. ...


Sponsorship

Main article: Adidas sponsorships

Adidas is the longstanding kit provider to the Germany national football team, a sponsorship that began in 1954 and is contracted to continue until at least 2018. Adidas sponsors many athletes and teams around the world. ... A kit is the standard equipment and attire worn by players in association football (soccer). ... First international Switzerland 5 - 3 Germany (Basel, Switzerland; 5 April 1908) Biggest win Germany 16 - 0 Russia (Solna, Sweden; July 1, 1912) Biggest defeat England amateur 9 - 0 Germany (Oxford, England; 16 March 1909) World Cup Appearances 16 (First in 1934) Best result - Winners, 1954, 1974, 1990 European Championship Appearances... Year 1954 (MCMLIV) was a common year starting on Friday (link will display full 1954 Gregorian calendar). ... 2018 (MMXVIII) will be a common year starting on Monday of the Gregorian calendar. ...


Adidas are very active at sponsoring top football clubs such as A.C. Milan, Ajax Amsterdam, Bayern Munich, Galatasaray, Chelsea F.C., Liverpool F.C., Real Madrid and FeneVbahçe. Adidas also sponsor every team's shirt in the MLS. Adidas also sponsors events such as The London Marathon. Associazione Calcio Milan, commonly referred to by the abbreviation AC Milan or simply Milan, is an Italian professional football club based in Milan, Lombardy. ... Amsterdamsche Football Club Ajax (Euronext: AJAX) also referred to as Ajax Amsterdam, AFC Ajax, or simply Ajax (pronounced /ˈʌɪjaks/), is a professional football club from Amsterdam, Netherlands. ... FC Bayern Munich (German: FC Bayern München) is a German football club based in Munich, the capital of the state of Bavaria. ... Galatasaray Spor Kulübü (in English: Galatasaray Sports Club) or Galatasaray SK is a Turkish sports club based in Ä°stanbul which is most famous for its football section. ... Chelsea Football Club (also known as The Blues or previously The Pensioners) are an English professional football club based in west London. ... Liverpool Football Club are an English professional football club based in Liverpool, Merseyside, who play in the Premier League; they are historically the most successful club in the history of English football, having won more trophies than any other English club. ... Real Madrid Club de Fútbol is a Spanish sports club most widely known for its professional football team based in Madrid. ... Major League Soccer (MLS) is a North America professional soccer league. ... Runners surge out of the Blackfriars Bridge underpass onto the Victoria Embankment; two miles to go The London Marathon is a road marathon that has been held each year in London since 1981, usually in April. ...


For the 2008 Summer Olympics in Beijing, China, Adidas spent 70 million sponsoring the event amid criticisms.[9] The 2008 Summer Olympics (simplified Chinese: ; traditional Chinese: ; pinyin: ), officially known as the Games of the XXIX Olympiad, will be celebrated from August 8, 2008, to August 24, 2008, with the opening ceremony commencing at 08:08:08 pm CST (12:08:08 UTC) at the Beijing National Stadium in... Beijing (Chinese: 北京; pinyin: Běijīng; Wade-Giles: Pei-ching; Postal System Pinyin: Peking), is the capital city of the Peoples Republic of China. ... For other uses, see Euro (disambiguation). ...


Former management

  • CEO (1993-2001): Robert Louis-Dreyfus.

Robert Louis-Dreyfus is a French billionaire. ...

Current executive board

  • CEO Adidas-group: Herbert Hainer
  • Finance Adidas-group: Robin J. Stalker
  • CEO Adidas brand: Erich Stamminger
  • Global Operations Adidas-group: Glenn S. Bennett

The Junior FIFA World Cup to be held in Portugal on August 5 . ...

Slogan

"Impossible is Nothing" is the current mainstream marketing slogan for Adidas. This campaign was developed by 180TBWA based in Amsterdam but also with significant work being done by TBWAChiatDay in San Francisco - particularly for its basketball campaign "Believe In Five". Look up slogan in Wiktionary, the free dictionary. ...


adidas Originals

Main article: Adidas Originals

Refers to the line of casual clothes and new campaign launched by adidas around the beginning of 2008. 4 videos have been released to date, including "Original Games", which shows a group of guys and girls playing modified Olympic type games in the streets; "Handbags For Feet", which journeys through the streets of Berlin with a girl named Amelie taking interesting photos; "The Story of Adi Dassler", which tells the story of the man who started adidas and "Sounds of The City", which shows how DJ Theo Parish collects sounds for his music.


"adidas Originals invites today’s lifestyle consumers to Celebrate Originality through an exceptional brand campaign and a variety of product themes inspired by the rich sporting heritage of adidas and the global reach of the Trefoil." [10]


References

  1. ^ History @ Adidas-Group.com
  2. ^ Adidas, Deutsche Telekom, Infineon: German Equity Preview. Bloomberg (16th January 2008). Retrieved on 2008-01-26.
  3. ^ Review of "Sneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of Sport", Barbara Smit, March 2008, ISBN 9780061246579
  4. ^ Brunner, Conrad (2007-07-30). Great Brand Stories: Adidas All Day I Dream About Sport: The Story of the Adidas Brand. Cyan Books, 192. ISBN 1904879128. 
  5. ^ Adidas lawsuit resolved @ ncaa.org
  6. ^ Adidas told its three stripes don't constitute a trademark @ guardian.co.uk
  7. ^ History @ Adidas.com
  8. ^ Reebok History 2000-
  9. ^ Adidas Chief Criticizes Anti-China Protestors. Der Spiegel (2008-05-03). Retrieved on 2008-05-03.
  10. ^ adidas press release

(Redirected from 16th January) January 16 is the 16th day of the year in the Gregorian Calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... is the 26th day of the year in the Gregorian calendar. ... This article or section does not cite its references or sources. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... is the 123rd day of the year (124th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... is the 123rd day of the year (124th in leap years) in the Gregorian calendar. ...

External links

Articles

  • Adidas introduces the Intelligent Basketball shoe

  Results from FactBites:
 
History (387 words)
adidas AG acquires the Salomon Group with the brands Salomon, TaylorMade, Mavic and Bonfire in December 1997.
The new adidas Group is focusing even more on its core strength in the athletic footwear and apparel market as well as the growing golf category.
The closing of the Reebok transaction on January 31, 2006 marks a new chapter in the history of the adidas Group.
Adidas - Wikipedia, the free encyclopedia (1464 words)
Adidas AG is a German sports apparel manufacturer, part of the Adidas Group.
In 1997, Adidas AG acquired the Salomon Group, and its corporate name was changed to Adidas-Salomon AG.
Adidas responded by labeling the criticisms as a misinterpretation, and declined to pull the line of shoes.
  More results at FactBites »

 
 

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