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Encyclopedia > AdWords
A Google promotional graphic, highlighting AdWords

AdWords is Google's flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text and banner ads. The AdWords program includes local, national, and international distribution. Google's text advertisements are short, consisting of one title line and two content text lines. Image ads can be one of several different Interactive Advertising Bureau (IAB) standard sizes. Google AdWords This work is copyrighted. ... This article is about the corporation. ... A Google promotional graphic, highlighting AdWords, the largest PPC program Pay per click (PPC) is an advertising model used on search engines, advertising networks, and content websites/blogs, where advertisers only pay when a user actually clicks on an ad to visit the advertisers website. ... A web banner or banner ad is a form of advertising on the World Wide Web. ...


Google's AdWords division is based in Ann Arbor, Michigan.[1] “Ann Arbor” redirects here. ...

Contents

Pay-Per-Click advertisements (PPC)

Advertisers specify the words that should trigger their ads and the maximum amount they are willing to pay per click. When a user searches Google's search engine on www.google.com, ads for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.


The ordering of the paid listings depends on other advertisers' bids (pay for placement P4P) and the "quality score" of all ads shown for a given search. The quality score is calculated by historical click-through rates and the relevance of an advertiser's ad text, keyword, and landing page to the search, as determined by Google. The quality score is also used by Google to set the minimum bids for an advertiser's keywords.[2] P4P is an abbreviation of the term Pay for Performance. The concept was invented at Overture (now Yahoo! Search Marketing) and later adopted by their competitors, most famously Googles AdWords. ...


The auction mechanism that determines the order of the ads has been called a "generalized second price" auction. It is a variation of the Vickrey auction. A Vickrey auction is a type of sealed-bid auction, where bidders submit written bids without knowing the bid of the other people in the auction. ...


Site targeted advertisements

In 2003 Google introduced site-targeted advertising. Using the AdWords control panel, advertisers can enter keywords of interest, and Google offers to place ads on what they claim are relevant sites within their content network. Advertisers then bid on a cost per mille (CPM) basis for placement. Advertisers can also enter domains directly. Google will provide a list of related sites that you can select along with your entered site. Cost Per Impression is a phrase often used in online advertising and marketing related to web traffic. ...


Site targeting campaigns are mainly designed for branding purposes, as the ROI will almost always be considerably lower than a traditional content-targeted campaign. Your ad will take up the entire ad block (as opposed to being 1 of 4 ads in a traditional AdSense ad unit), which will make it more prominent but cost quite a bit more.


The minimum CPM you can set on a Site-Targeted campaign is 25 cents.


AdWords distribution

All AdWords ads are eligible to be shown on www.google.com. Advertisers also have the option of enabling their ads to show on Google's partner networks. The "search network" includes AOL search, Ask.com, and Netscape. Like www.google.com, these search engines show AdWords ads in response to user searches. For other uses, see AOL (disambiguation). ... Ask. ... Netscape Communications (formally known as Netscape Communications Corporation and commonly known as Netscape), is an American computer services company, best known for its web browser. ...


The "content network" shows AdWords ads on sites that are not search engines. These content network sites are those that use AdSense, the other side of the Google advertising model. AdSense is used by publishers who wish to bring traffic to their websites. Click through rates on the content network are typically much lower than those on the search network and are therefore ignored when calculating an advertiser's quality score. AdSense is an ad serving program run by Google. ...


Google automatically determines the subject of pages and displays relevant ads based on the advertisers' keyword lists. AdSense publishers may select channels to help direct Google's ad placements on their pages, to better track performance of their ad units. There are many different types of ads you can run across Google's network, including text ads, image ads (banner ads), local business ads, mobile text ads, and in-page video ads.


Google AdWords' main competitors are Yahoo! Search Marketing and Microsoft adCenter. Yahoo! Search Marketing (formerly Overture Services, Inc. ... This article or section does not adequately cite its references or sources. ...


AdWords Account Management

To help clients with the complexity of building and managing AdWords accounts search engine marketing agencies and consultants offer account management as a business service. This has allowed organizations that otherwise would not have the advertising skills to reach a global, online audience. Google has started the Google Advertising Professionals program to certify agencies and consultants who have met specific qualifications and passed an exam.[3]. Google also provides account management software, called AdWords Editor. Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment). ...


Click-to-Call

Google Click-to-Call is a service provided by Google which allows users to call advertisers from Google search results pages. Users enter their phone number, Google calls them back and connects to the advertiser. Calling charges are paid by Google. This article is about the corporation. ... “Advert” redirects here. ...


History

The AdWords product was launched in 2000.[4] At first advertisers would pay a monthly amount, and Google would set up and manage their campaign. To accommodate small businesses and those who wanted to manage their own campaigns, Google soon introduced the AdWords self-service portal. As of 2005, Google provides a campaign management service called Jumpstart [5] to assist advertisers in setting up their campaigns.


In 2005, Google launched the Google Advertising Profesional (GAP) Program to certify individuals and companies who have completed AdWords training and passed an exam. Due to the complexity of AdWords and the amount of money at stake, some advertisers hire a consultant to manage their campaigns. This article is considered orphaned, since there are very few or no other articles that link to this one. ...


Legal context

AdWords has generated lawsuits in the area of trademark law and click fraud. In 2006, Google settled a click fraud lawsuit for US$90 million. [6] The Bass Red Triangle, was the first trademark registered in Britain in 1876. ... Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in...


Overture Services, Inc. sued Google for patent infringement in April 2002 in relation to the AdWords service. Following Yahoo!'s acquisition of Overture, the suit was settled in 2004 with Google agreeing to issue 2.7 million shares of common stock to Yahoo! in exchange for a perpetual license under the patent. [7] Yahoo! Search Marketing (formerly Overture Services, Inc. ... The examples and perspective in this article or section may not represent a worldwide view. ... “Yahoo” redirects here. ...


Technology

The AdWords system was initially implemented on top of the MySQL database engine. After the system had been launched, management decided to use a commercial database (Oracle) instead. As is typical of applications simultaneously written and tuned for one database, and ported to another, the system became much slower, so eventually it was returned to MySQL. [8] MySQL (pronounced (IPA) , my S-Q-L[1]) is a multithreaded, multi-user SQL database management system (DBMS)[2] which has, according to MySQL AB, more than 10 million installations. ... The term Oracle database may refer either to the database management system (DBMS) software released by Oracle Corporation as Oracle RDBMS, or to any of the individual databases managed by such software. ...


Criticism

Google has also come under fire for allowing AdWords advertisers to abuse trademarks. In 2004, Google started allowing advertisers to bid on any search terms, including the trademarks of their competitors.[9] The Bass Red Triangle, was the first trademark registered in Britain in 1876. ...


See also

AdSense is an ad serving program run by Google. ... Google offers a variety of services and tools besides its basic web search. ... Click fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in... It has been suggested that this article or section be merged into Ad serving. ...

References

  1. ^ http://www.informationweek.com/news/showArticle.jhtml?articleID=202600809
  2. ^ How is my keyword's Quality Score used?. Google AdWords Help Center. Retrieved on 2006-11-07.
  3. ^ Google Advertising Professionals. adwords.google.com. Retrieved on 2007-05-30.
  4. ^ Google Milestones
  5. ^ What is Jumpstart?
  6. ^ Associated Press. "Google settles advertising suit for $90 million", MSNBC, 2006-03-08. 
  7. ^ Google, Yahoo bury the legal hatchet, Stefanie Olsen, CNET News.com, August 9, 2004
  8. ^ http://xooglers.blogspot.com/2005/12/lets-get-real-database.html
  9. ^ Stefanie Olsen. "Google plans trademark gambit", CNET, 2004-04-13. 

Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 311th day of the year (312th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 150th day of the year (151st in leap years) in the Gregorian calendar. ... The Associated Press, or AP, is an American news agency, the worlds largest such organization. ... For the news website, see MSNBC.com. ... CNET Networks, Inc. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 103rd day of the year (104th in leap years) in the Gregorian calendar. ...

External links

  • Google AdWords
  • Google AdWords: Keyword Tool

  Results from FactBites:
 
Google adds pay-per-click AdWord text ads (0 words)
Moreover, Google has started syndicating AdWords to other search sites and portals that use Google search results (like Earthlink and Sympatico), making Google a de facto competitor in the pay-per-click market.
In the new AdWords Select system, you only pay when a customer clicks on your ad, regardless of how many times it is shown.
The AdWords discounter sees to it that you never pay more than necessary to get the position you want.
AdWords - Wikipedia, the free encyclopedia (934 words)
AdWords is Google's flagship advertising product, and main source of revenue.
AdWords is used by publishers who wish to bring traffic to their websites.
AdWords has generated lawsuits in the area of trademark law and click fraud.
  More results at FactBites »

 
 

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