In rhetoric an argument ad captandum, "for capturing" the gullibility of the na´ve among the listeners or readers, is an unsound, specious argument, a kind of seductive casuistry. The longer form of the term is ad captandum vulgus (Latin, 'to win over the crowd'). The ad captandum argument may be painfully vivid in sound bites from politicians on TV news programs. Like most perceptions of logical transgressions, the ad captandum assessment may not be neutral and at the same time may be quite accurate.
No right-thinking person could disagree with that.
I think that all right-thinking people in this country are sick and tired of being told that ordinary, decent people are fed up in this country with being sick and tired... I'm certainly not! But I'm sick and tired of being told that I am.
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