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Encyclopedia > AFLAC
Aflac Incorporated
Type Public (NYSE: AFL)
Founded 1955
Headquarters Columbus, Georgia
Key people Daniel Amos, Chairman, CEO
Industry Accident and Health Insurance
Products Supplemental Health and Life Insurance
Revenue $14.616 billion USD (2006)
Net income $1.483 billion USD (2006)
Employees 4,368 (2006)
Website aflac.com

Aflac Incorporated (NYSE: AFL, TYO: 8686 ) sells supplemental health and life insurance in the United States and Japan. In the United States, Aflac is known for its policies which "pay cash" to supplement or replace a policyholder's income when an accident or sickness prevents the policyholder from working. Most of Aflac's policies are individually underwritten and marketed through its independent agents. Image File history File links File history Legend: (cur) = this is the current file, (del) = delete this old version, (rev) = revert to this old version. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Year 1955 (MCMLV) was a common year starting on Saturday (link displays the 1955 Gregorian calendar). ... Columbus is a city in Muscogee County, Georgia, United States. ... Daniel Amos (aka D. A., Dä) is an American rock band formed in 1974 by Terry Scott Taylor on guitars and vocals, Marty Dieckmeyer on bass guitar, Steve Baxter on guitars and Jerry Chamberlain on lead guitars. ... A railing accidentally collapses at a college football game, spilling fans onto the sidelines An accident is something going wrong unexpectedly. ... Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a contingent loss. ... For other uses, see Life (disambiguation). ... Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a contingent loss. ... Look up revenue in Wiktionary, the free dictionary. ... Image File history File links No higher resolution available. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Caicos Islands, and the insular areas of the United States Inflation 2. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... Image File history File links No higher resolution available. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Caicos Islands, and the insular areas of the United States Inflation 2. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... For the album by the Kaiser Chiefs see Employment (album) Employment is a contract between two parties, one being the employer and the other being the employee. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on one or several Web server(s), usually accessible via the Internet, cell phone or a LAN. A Web page is a document, typically written in HTML... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... The Tokyo Stock Exchange ), or TSE, is one of the largest stock exchange markets in the world by monetary volume located in Tokyo, Japan, second only to the New York Stock Exchange. ...


Since 1999, the company's identity has become more widely recognized, as the result of commercials featuring The Aflac Duck, who frustratedly "quacks" the company's name to oblivious prospective policyholders.


Aflac's insurance business is marketed and administered through American Family Life Assurance Company of Columbus. Insurance, in law and economics, is a form of risk management primarily used to hedge against the risk of a contingent loss. ...

Contents

History

The company was founded by three brothers, John, Paul, and Bill Amos, in Columbus, Georgia in 1955 as the American Family Life Insurance Company (not to be confused with American Family Insurance). In 1964 the company’s corporate name was changed to American Family Life Assurance Company, and then in 1990 the acronym was formally adopted as the company's name. The company had 6,426 policyholders in 1956. Columbus is a city in Muscogee County, Georgia, United States. ... Year 1955 (MCMLV) was a common year starting on Saturday (link displays the 1955 Gregorian calendar). ... American Family Insurance Group is a private mutual company which focuses on property, casualty and auto insurance, but also offers life, health, and homeowners coverage, as well as investment and retirement-planning products. ...


American Family Life pioneered cancer insurance in 1958. Beginning in 1964 the company decided to focus sales on worksite settings. By 2003, more than 98% of the company's policies in the United States were issued on a payroll-deduction basis, making the company the U.S. leader in that sales approach.


In 1973 American Family Life established a holding company, the American Family Corporation. The company's 1990 adoption of the "AFLAC" name set it apart from the many other insurance firms that include the word "American" in their names. (The official name on the firm's Web site, and for legally selling insurance, is "American Family Life Assurance Company of Columbus".)


In 2005, the logo was changed to incorporate a duck character which is prominently featured in its advertising. In addition, the official spelling of the company name became "Aflac." Subfamilies Dendrocygninae Oxyurinae Anatinae Aythyinae Merginae Duck is the common name for a number of species in the Anatidae family of birds. ...


Businesses

Aflac operates in the United States and Japan (where the term "American Family" is still used in commercials).


Aflac's world headquarters and corporate offices are located in an 18-story tower east of downtown Columbus, Georgia.[1] Columbus is a city in Muscogee County, Georgia, United States. ...


At the end of 2006, the corporation's total assets were more than $59 billion, with more than 40 million policyholders worldwide. The company is the largest provider of guaranteed-renewable insurance in the United States and the largest insurance company overall in Japan, when measured by individual insurance policies in force. Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


The company now offers several types of insurance products including:

  • Accident
  • Cancer
  • Specified-Disease
  • Intensive Care
  • Dental
  • Vision
  • Hospital Confinement Indemnity
  • Hospital Confinement Sickness Indemnity
  • Hospital Confinement Care Indemnity
  • Life
  • Long-term care
  • Short-term disability
  • Unreimbursed medical and dependent day care flexible spending accounts

Aflac duck

The Aflac brand has developed wide recognition in recent times with commercials starring the famous Aflac duck (with Gilbert Gottfried providing the voice) on television which started airing in December 1999. The duck concept, as well as all of the commercials to date, were created by Tom Amico and Eric David, a creative team at The Kaplan Thaler Group, an advertising agency based in New York City. Struggling to come up with a concept to make the big but relatively obscure insurance company's name memorable, art director Eric David stumbled upon the duck idea by walking around Central Park at lunchtime while uttering "Aflac, Aflac" and realizing how much it sounded like a duck's quack. The Aflac duck character has now starred in many different commercials. Subfamilies Dendrocygninae Oxyurinae Anatinae Aythyinae Merginae Duck is the common name for a number of species in the Anatidae family of birds. ... Gilbert Gottfried (born February 28, 1955 in Brooklyn, New York) is an American stand-up comedian and actor noted for his grating voice, his Brooklyn accent and his tendency to shout. ... This article is about the year. ...


The creation of an effective, new, and recognizable brand "identity" for the company surrounding the duck is regarded as a significant modern branding case study. A brand includes a name, logo, slogan, and/or design scheme associated with a product or service. ...


The effect is created through a combination of footage of real ducks, CGI effects, and life-like puppets for close-ups. Most commercials feature the people discussing the short-term disability insurance that Aflac provides but with the people unable to remember the name of the company and the duck "quacking" the company name to jog their memory. The duck also has an explosive temper, which leads him to angered outbursts that invariably backfire on him. Misfortunes befalling the Aflac duck include falling into the Grand Canyon, getting hit by a train, sliding off a snowy rooftop and right onto a snowman, getting placed on an intense roller coaster, and having a car fall on him. In many commercials, it seems that there is only one person who actually notices the duck, a character played by Earl Billings. This character was in many of the earlier ads along with the duck. The character, however, has never spoken during the ads and seems to be unnerved by the presence of the duck. The seawater creature in The Abyss marked CGIs acceptance in the visual effects industry. ... A puppet is a representational object, usually but not always depicting a human character, used in play or a presentation. ... Christmas Day 2006, South Rim The Grand Canyon is a very colorful, steep-sided gorge, carved by the Colorado River in the U.S. state of Arizona. ... Earl Billings (born on July 4, 1945 in Cleveland, Ohio) is a character actor who may best be recognized for his participation in ads for Aflac. ...


There have also been some celebrities to star in the ads, such as Chevy Chase, Yogi Berra, Yao Ming, Donald Trump's wife Melania Trump, and the United States Olympic synchronized swimming team. Berra's first ad, Berra at the Barber takes place in a barber shop and features three new Yogiisms: Chevy Chase (born October 8, 1943) is an Emmy Award-winning American comedian, writer, and television and film actor. ... Lawrence Peter Yogi Berra (born May 12, 1925 in St. ... This is a Chinese name; the family name is Yao (姚) Yao Ming (Chinese: ; Pinyin: ) (born September 12, 1980, in Shanghai, China) is a Chinese professional basketball player and is arguably the best center in the National Basketball Association (NBA) today. ... Donald John Trump (born June 14, 1946 in Queens, New York, New York) is an American business executive, entrepreneur, television personality and author. ... Melania Knauss-Trump (born Melanija Knavs, anglicized to Melania Knauss, on April 26, 1970) is a fashion model from Slovenia, and is the wife of the American business executive and real estate magnate Donald Trump, who is twenty-four years her senior and whom she married on January 22, 2005. ... The five Olympic rings were designed in 1913, adopted in 1914 and debuted at the Games at Antwerp, 1920. ... Russian synchronized swimming team, May 2007 Synchronized swimming is a hybrid of swimming, gymnastics, and dance. ... This article or section does not cite its references or sources. ...

"It's the one you really need to have. If you don't have it -- that's why you need it"
"If you get hurt and miss work, it won't hurt to miss work"
"They give you cash, which is just as good as money."

The Aflac duck also appears in commercials in Japan, though with a slightly different voice quacking "Aflac!" The personality of the Japanese Aflac duck is less grumpy than in the US commercials. He also smiles in some of the Japanese ads, sings along to songs and happily stamps his feet in time to music. He appears in them as a reassuring character.[2]


The most recent Aflac commercial entitled There's Only One features a non-Aflac nanny goat who says "Naaaaaaaaah" when workers ask if their non-Aflac insurance will offer the same benefits that Aflac does. [3]


Aflac sells plush Aflac duck dolls, the proceeds of which benefit the Aflac Cancer Center. The sales are made through their Web site and also through retail partners such as Macy's department stores. Since 2001, over one million dollars have been raised to benefit the center.[4]


Recognition

Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for seven consecutive years and in Fortune magazine's list of the 100 Best Companies to Work For in America for nine consecutive years. Aflac has also been recognized three times by both Fortune magazine's listing of the Top 50 Employers for Minorities and Working Mother magazine's listing of the 100 Best Companies for Working Mothers.


References

2006 Annual Report (Form 10-K)


Corporate History

  1. ^ Aflac Inc. 2006 Annual Report, EDGAR Online; retrieved January 2007
  2. ^ Office Trip Japanese Aflac Commercial from Aflac.Com
  3. ^ Aflac commercial with the nanny goat From Aflac.com
  4. ^ History - The Aflac Cancer Center from Aflac.com

External links

  • Aflac
  • Aflac Products
  • Aflac Services
  • Aflac Investor Relations
  • Aflac Careers
  • Commercials featuring the Aflac Duck (with ringtones, wallpapers and other Aflac Duck-related content)

  Results from FactBites:
 
Aflac - Wikipedia, the free encyclopedia (676 words)
AFLAC was founded by three brothers, John, Paul, and Bill Amos in 1955 in Columbus, Georgia.
Aflac has three realms of operations: New York State, the rest of the United States, and Japan (where they still use the term "American Family" in its commercials).
Aflac has become much more famous and well known in recent times with their famous Aflac duck commercials (with Gilbert Gottfried providing the voice) on television which started airing in December of 1999.
Aflac (710 words)
Aflac, based in Columbus, is a leading writer of voluntary insurance coverage.
By 2003 Aflac had become Japan's leading life insurance company in terms of individual policies, the largest foreign insurer when measured by premium income, and the second most profitable foreign company operating in Japan.
The Aflac Cancer Center and Blood Disorders Service, located at Children's Healthcare of Atlanta, hosts one of the country's largest childhood cancer programs, sustains the nation's highest patient-load in terms of sickle-cell anemia patients, and serves as a referral facility for pediatric cancers and bleeding and coagulation disorders.
  More results at FactBites »

 
 

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